How to be creative – learning from creative writing

I hear many people make statements like, ‘I am not creative’. Well, I believe we are all capable of being creative. This blog offers a overview of how to be creative, tapping into my learning from creative writing.

To be creative, we need to allow our imagination to be free to roam wherever it will, and not be censured by our logical, rational mind. In this way our ideas can flourish and not be shut down prematurely.

Photo by Green Chameleon on Unsplash

This can be very difficult, however it is worth pursuing if we want to develop our creativity.  In creative problem-solving workshops we work on suspending this critical mind by introducing tools and techniques that allow the intuition in. Image based techniques  fall into this category.

When we work with word-based tools, we can often revert to a logical rational mode which censors ideas.  It’s only at the evaluative stage that we start to consider the appropriateness of our ideas and apply some logical thinking to them.

As someone who has always encouraged imagery to express ideas, it seems a contradiction in terms to talk about creative writing. However let me show you what I have learned from creative writing that can be applied more generally to creativity.

Some guidance on ways in which you can encourage ideas to flourish.

  1. Write daily, preferably at a fixed time, and for a similar amount of time. I have made this a ritual in my life, so I write in the morning for at least an hour when I have a coffee. What can you create as a ritual around your writing?
  2. Take a random word or phrase and use this as a starting place to write from, then free-write and see where it takes you. Allow yourself to move into a state of flow.
  3. Observe people  and notice details about them, note them down, then write about them, developing a story around them. Who are they, what were they doing at that place, where do they live etc? If you keep a notebook with you at all times this helps.
  4. Write longhand, and don’t edit as you go along. Editing allows the rational logical mind in.  Perfectionism is the enemy of achievement, so leave the editing as late as possible.
  5. Be happy to write badly, trust to write rubbish. Don’t judge. In time these ramblings will develop into words you can use and develop ideas and projects from.
  6. Incubation works well. When you have written something and have come to a point of closure or stuckness, put it aside and leave it for a day, a week, even a month before looking at it again. You will then see it in a fresh light and will know whether and how to move on. Insights will have occurred in the meantime which can be very helpful.
  7. Don’t be hard on yourself. We are our worst enemies when it comes to self-censure.
  8. Reward yourself for small achievements.

Finally, what are the main points to take from this and apply to creativity in a general sense?

  1. Allow your imagination the freedom to roam. In writing we can do this by using daily writing times, in creativity we can use techniques such as image work. don’t leave room for the censor to enter!
  2. Don’t be afraid to incubate your ideas. Leave them, put them to one side, do other things, then come back to them. This can be for any amount of time. Trust your intuition here.
  3. Allow yourself the freedom to make mistakes.

What would you add to this?

Barbara is an executive coach, leadership and creativity facilitator. She has coached people  in a variety of corporate settings, and developed a unique approach to using creative techniques in her coaching and workshops to enable change at a group or individual level. She has recently published a book on creativity for leaders with Dr. Tracy Stanley, entitled Creativity Cycling .

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