Testing Ideas with the Disney Strategy

When working with the three stage creative problem solving (CPS) process, the third stage is to test possible solutions before they are put into practice.

As with the previous stages, this stage requires both a divergent and convergent phase. In the divergent phase, one of my favourite tools to use is the Disney Strategy  to do the testing.

This can be a fun way of looking at the factors that can help or hinder the implementation of a solution. It’s based upon Walt Disney’s way of working, and developed into a tool by Robert Dilts, one of the founders of Neuro-Linguistic Programming.

It simulates the kind of feedback that could be encountered when a solution is put into practice. So, it unearths the barriers there may be to implementation. It then offers a process for reflecting on how these can be overcome.  This process can be a very valuable way of testing any ideas before presenting them to wider audience. It’s a kind of bullet-proofing.

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Better Brainstorming and how to achieve it

Last month I wrote about stage 1 of the creative problem solving process (CPS). Today’s post is about the second stage, exploring options to resolve the problem.

The first part of this stage 2 is to open up to all possible approaches to resolving the problem. There are many techniques which you can use to do this, and a lot of them are based upon brainstorming.

Brainstorming is something that is much abused and  I want to share with you ways in which you can improve it.


Let’s start with your experience. I am certain that you will have experienced that time when someone has suggested that you all brainstorm a topic. It might be, for example, ideas for the next marketing campaign, or ways of handling customer feedback.

So, it goes something like this –‘lets brainstorm’ -then you all get together and throw a few ideas out. One of the ideas gets picked up and a discussion follows. During this process you may not have noticed that one of the more introverted members of the team is very quiet. At the end of the 15 minutes allocated, you have a direction to move on, however is it the best? and have all members of the team felt that they have been heard? I would bet that the answer is no these questions.

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A picture tells a thousand words

Last month I wrote about the Creative Problem Solving process (CPS) and its importance in tackling complex problems. Picking up from there, I will now review the first stage of the CPS process, which is to gain an understanding of the problem. This stage consists of a divergent followed by a convergent phase as shown in the diagram here.

This is crucial because often the wrong problem is ‘solved’ if there is not  enough time spent on determining the true nature of the problem.

A typical example could be the following:

You have been told that there is a problem with the productivity of a team who also have a high level of absenteeism. The team leader has assumed that the problem is to do with levels of motivation. She has asked for them to be offered an increase in pay as a solution as this team are crucial in the setting up of a new product line.  After a process of fully exploring the problem, it is established that the levels of motivation are low.  However this is considered to be  an effect, not the cause of the problem. The cause is that the team have been recruited with a low level of competencies needed for the current tasks they are performing.

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